Ali Baba Foods

Your trusted partner in importing, packing, and distributing premium-quality foods.

Bridging Cultures Through Food

Ali Baba Foods - Warehouse and Distribution

Our Mission & Vision

Bridging Cultures Through Food, Guided By Mission and Vision

Our Mission

To connect people through food, celebrating cultural diversity and fostering global unity by offering authentic recipes and quality imported foods.

Our Vision

To become a leading global food brand recognised for excellence in authenticity, innovation and cultural connections.

Our Story

From Family Roots to Global Reach: The Journey of Ali Baba Foods

30 years and 3 Generations
Built on Generational Expertise

Launched in 2019, Ali Baba Foods represents the next generation of a family legacy deeply rooted in the food trade and packaging design. Drawing on decades of inherited knowledge and experience, the company was founded to address the lack of authentic, high-quality cultural foods in the global market but with a fresh, modern approach. In just six years, Ali Baba Foods has evolved into a dynamic global importer and distributor, creating six culturally inspired brands and expanding its reach across international markets. Combining generational wisdom with innovative thinking, Ali Baba Foods champions authenticity and modern excellence in every product.

Ali Baba Foods Leadership and Warehouse

Our Core Values

The Principles That Guide Our Work, Our Products and Our Connections

01

Resilience

We overcome obstacles to build a brand rooted in family values and innovation

02

Quality

From sourcing to packaging, excellence defines everything we do

03

Authenticity

Every product reflects cultural truth and culinary heritage

04

Connection

Food is our way of bringing cultures and people closer together

Products & Services

Great Food, Great Packaging, and Brands That Tell a Cultural Story

Imported Food Distribution

Ali Baba Foods sources and imports premium quality food products worldwide, focusing on authentic, culturally inspired ingredients.

Packaging & Branding

We provide end-to-end packaging solutions, managing every aspect of product presentation from concept to consumer. Our team applies cutting-edge packaging design to ensure products are modern and consumer-ready.

Our Brands

Six Unique Brands, One Legacy of Excellence

African Food King

African Food King is your one-stop shop for authentic African foods, ingredients, and products from across the continent.

Target Audience

Pan-African families, expats, cultural explorers.

OiOi Cravings

OiOi Cravings provides ready-to-eat meals, snacks, and ingredients that cater to busy lifestyles.

Target Audience

Native families,  mainstream consumers.

African Dry Fish

African Dry Fish offers high-quality, traditionally prepared dry fish, emphasising authenticity, flavour, and health benefits.

Target Audience

Traditional cooks, restaurants, African families.

African Fish

African Fish provides a premium selection of fresh and frozen farmed fish, focusing on traceability, sustainability, and versatility.

Target Audience

Home cooks, restaurants, health-conscious eaters.

Adepa

Adepa offers high-quality Ghanaian foods and ingredients, including traditional sauces, spices, and mixes sourced from local farmers and producers.

Target Audience

Ghanaian families, cultural food lovers.

Naija Essence

Naija Essence offers curated traditional Nigerian instant food mixes and ingredients sourced directly from local Nigerian producers, ensuring genuine flavours and quality.

Target Audience

Nigerian families, food enthusiasts, Nigerian diaspora.

Who We Serve

Empowering Wholesalers and Retailers with Authentic Global Flavours

  • Industries

    We primarily serve the food & beverage sector, including ethnic food retail (grocery stores, supermarkets), foodservice (restaurants, catering), and other import/distribution businesses.

  • Company Size

    Our customers range from small specialty retailers and restaurants to larger chain buyers interested in carrying authentic global foods.

  • Customer Profile

    Typical buyers include procurement managers or owners of ethnic grocery stores, restaurateurs, and culinary directors who seek to offer authentic imported foods.

30+

Countries Served

Across Africa, Europe, Asia, and Middle East

What Makes Us Different

Our Competitive Advantage

End-to-End Quality Control

We manage the full production process (sourcing, packing, distribution) to guarantee excellence.

Cultural Authenticity

We manage the full production process (sourcing, packing, distribution) to guarantee excellence.

Innovative Packaging & Branding

Modern, consumer-focused packaging is a core strength, highlighting our products on shelves.

Family Legacy & Expertise

Over three decades in business has built deep relationships and know-how in global food trade, setting us apart from newer competitors.

Get in Touch

Partner with Us to Bring Authentic Cultural Foods to Your Market

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Address

1 Orland House, Mead Lane,
Hertford, Hertfordshire,
SG13 7AT

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Phone

+44 20 3488 5330

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Email

info@alibaba-foods.com

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Websites

www.africanfoodking.com